Pastis Miami
A New York staple heads South to Miami’s creative Wynwood neighborhood
Services
- Strategy
- Advisory
- Opening Events
- Content Creation
- Social Strategy and Management
The Cohere team in Miami served a pivotal role in launching Pastis Miami, a game-changing addition to South Florida's restaurant scene. This iconic NYC staple, renowned for its original location established by famed restaurateurs Keith McNally, has become a cultural legend.
Cohere helped ensure that Miami loved Pastis - through the grand opening, social media strategy and content creation. By crafting a compelling narrative around Pastis, we highlighted its unique offerings and cultural significance, ensuring it resonated with both locals and visitors.
Cohere assisted Pastis in launching in a way that ensured its popularity endured well beyond the initial excitement of its opening.
Pastis Miami comes from the partnership of restaurateurs Stephen Starr and Keith McNally.
Behind the scenes prep for a night at Pastis Miami
To enhance its visibility, we implemented a targeted social media strategy that showcased the restaurant's ambiance, menu, and events, engaging the community and building anticipation prior to the launch. Our content creation efforts focused on showing the glamorous and iconic dining vibes at Pastis through content with Miami-based artists, culture-setters, and foodies.
Our storytelling and social content approach took the hospitality beyond the four walls of the operations and into the digital realm. Generating excitement and conversation around the relevancy of this rare cultural institution coming to Wynwood Miami.
