Guest House Red Collaborative Wine Branding

Introducing Guest House Red, the third wine in our natural wine series by Cohere x good neighbor, produced by Old Westminster Winery in Maryland.

It started with an effort to add something new, yet comforting to our wine series, a wine that feels like home. A wine that brings people together not just in celebration, but in comfort—the kind of bottle you open when the night slows down, the fire crackles, and conversation lingers. After crafting the bright and welcoming New Neighbors Rosé Piquette and the crisp, zippy and refreshing Settling In Orange, it was only natural to complete the trilogy with a red. And so, Guest House Red was born.

A blend of Cab Franc and Petit Verdot, this is a wine with depth but not pretense—smooth, warming, and casual. It’s made for slow evenings with close friends, for dinners that stretch past the last bite, for the moments that make a house feel like a home. Working closely with our partners at good neighbor and Old Westminster Winery, Cohere developed a brand identity and packaging that reflects this warmth and familiarity—rich, welcoming, and unforced.

"Guest House Red continues the evolution of the series’ hand-painted watercolor labels, shifting this time from the soft pinks of the first release and the warm oranges of the second to a richer, more grounded red to reflect the wine itself, the design is all about craft and character. The gradient wash was created by hand for each design in the series, and the wine name is hand-lettered to keep things personal."

-- Victoria Costa, Design Director at Cohere