Wythe Hotel
Wythe Hotel Website
A digital redesign that mirrors the building’s clarity, charm, and lasting influence.
Services
- Web Design
- Copywriting
Wythe Hotel shaped the story of Williamsburg, bringing design, culture, and community into what had been an industrial stretch of the Brooklyn waterfront. Cohere was approached by the owner, Peter, to help upgrade their online look. The new website we launched recently carries their influence forward, translating atmosphere into interface for a generation of travelers who value character, detail, and a strong sense of place.
The original site wasn’t keeping pace with how people plan, book, or explore. It was hard to navigate, and didn’t reflect what made Wythe stand out in person. The team knew their strengths, light, service, and sensibility, and wanted those to guide the new experience. Our job was to translate all of it into a digital form that felt deliberate and true to the Wythe.
We rebuilt the site from the ground up—copy, design, structure, and flow—around what differentiates the Wythe: its relationship to light and time, its position in Williamsburg's cultural landscape, and its ability to serve leisure travelers, wedding planners, corporate clients, and neighborhood diners equally well.
A site that behaves like the hotel: deliberate, detail-oriented, spatially aware. Since launch, the site has improved engagement and increased direct bookings. It acts as conversion tool and brand expression in one.
Hover states reveal layered information without disrupting the visual experience. The "Discover" module appears on interaction, offering context about the hotel's preservation approach while keeping the focus on the imagery.
We digitized owner Peter Lawrence's handwritten signature from a guest letter. A small detail that signals the place has an author, a voice, a point of view.
Instead of static gallery pages, we structured this section of the weddings page as a timeline that mirrors the planning process itself. Each phase gets its own moment: room blocks opening, rehearsal dinners in the cellar, the ceremony itself. The copy anticipates emotional beats, not just logistical ones.
Time and light were identified as one of the Wythe's most distinctive qualities, so a visual system was built around them. Time-stamped imagery showing the hotel at specific moments emphasizes how atmosphere transforms throughout the day.
We could go on cataloguing the details in an effort to make the case, but at a certain point you’ve simply got to see it for yourself.
— MICHELIN Guide, Key Hotels